Mezcalum is an all-natural, artisanal Mezcal started by, Real New York City Housewife, Erin Lichy.

 

The scope was to create and execute brand expression refinement. By setting the tone for the rest of the brand and how it shows up in the market, the goal was to differentiate how this celebrity-backed brand can stand out and give a unique point of view.

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This project was done in working with Farrynheight.

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Timeline:
3 Months

Responsibilities: 
Visual Refresh, Creative Development, Content + Social Creation